PREPAREDNESS FROM ALL ANGLES
It will take a "whole community" to prepare in order to make our region better able to respond and swiftly recover from a large scale interruption. We will lean upon those that are closest to us in the event. Whether you are at work, home or your children are at school. We need to have plans in place for all of the areas we and our loved ones spend their time.
As you know, earthquakes come with little or no warning and as such we must reach the masses to be prepared now. So how can we reach the masses?
People are more likely to prepare as a result of receiving preparedness messages repeatedly. This weekly tip is one such way to inform some of our community. Hopefully, you help to spread the message with others and share what you learn with your co-workers, friends and family members. The more we invest in one another and encourage each other to prepare the better we will be able to be resilient in our recovery efforts.
Ideally, we would have several streams of repeated messaging: PSAs, school curriculum, training at work, media campaigns, etc. I remember learning some time ago that it takes a minimum of seven times of exposure to learn something new and 21 times to know something. I wonder how many touch points it takes to lead people to act on their preparedness efforts? Or what may trigger an individual's pursuit to prepare?
Historically, I have seen cultural shifts occur as a result of educational campaigns taught in the schools. Those campaigns teach the students who in turn take the message home and subsequently lead to action and change. Some campaigns that come to mind include health risks of smoking, the importance of bike helmets and safety belts, and stranger danger campaigns. I suspect you would agree that smoking cessation education, seat belt safety and other educational campaigns have led to a cultural shift on those topics. Which is why I am so impressed with the San Francisco Unified School District and their institution of new science standards to educate thousands of middle school students and their families on earthquake preparedness in the process. To learn more read here.
What step will you take to become better prepared? At a minimum, please pass this message along. Let others know about HT2 and the services and support we provide. Let us come into your organization to educate and encourage your co-workers to prepare. Right now is a great time to do something, as the recent images from Indonesia prove the threat is real and the need to be prepared is actual.
Should you need further assistance or want additional resources, please contact us. To learn more about preparedness measures or to schedule a presentation, safety walk, tabletop exercise, home consultation or general consultation with HT2, please Click Here!